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The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results, by Kevin Murray
Free Ebook The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results, by Kevin Murray
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Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired orators if they are to inspire others. Wrong.
Language is a system of communication, so the issue is: what system should leaders use to inspire brilliant results?
This is the question Kevin Murray answers in The Language of Leaders. Based on original interviews with an extraordinary list of more than 70 top leaders from a wide range of business and public sector organizations, this book provides a unique insight into how these leaders have responded to the demands of a transparent world. It reports on what they have learned and creates a lexicon for successful communication. The message from these leaders is resoundingly clear - communication is now one of the most crucial skills of leadership.
Filled with actionable lessons and insights from leaders of high-profile organizations, The Language of Leaders is an invaluable book for anybody in a leadership position, or who aspires to lead.
- Sales Rank: #1154569 in eBooks
- Published on: 2013-04-03
- Released on: 2013-04-03
- Format: Kindle eBook
Review
General readers, managers, C-Suite professionals and supervisors
"The Language of Leaders is a ‘must read’ for anyone in a leadership position or with aspirations to lead…a book of real value to managers at all levels…It will focus readers on the key areas they need to think about and develop to become fluent in the language of leaders – a language that is indispensable to any leader in today’s increasingly fast moving, complex and transparent world." --IEDP
Praise for the previous edition:
"The radical transparency of a fast changing digital world means there has never been a more critical time for business leaders to be more inspiring communicators...the book examines how leaders must now communicate in order to inspire, influence and achieve results...[and] presents a rare insight into the leadership demands of the modern age." --Chime Communications
"The Language of Leaders explains why leadership has changed and why communication matters, largely in the context of multiple channels for communication, the digital age, the requirement for transparency and the fact that communication can now be instant...This book has lots of stories and anecdotes...illustrating the concepts and principles of leadership. In short, Murray has followed the novelist creed of show, don't tell." --Elizabeth Harrin
"Murray offers an especially crisp and concise description of inspiring leaders who make us want to achieve more." --Robert Morris
"Mr. Murray has offered up far more than he promised. In an easy to read story-telling fashion, the author sticks to his main topic…he identifies the critical issues leaders should be communicating and why…The book comes together beautifully in a well written exposé of the importance of leadership."
--John Bell, CEO Afterlife
"When it comes to stories, Murray really practices what he preaches, using great quotes and stories to make his points." --Jeff Porro, Tough Talk for Hard Times
About the Author
Kevin Murray is the Chairman of the Good Relations Group, the Public Relations Division of Chime Communications. He was previously the Chairman of Bell Pottinger, one of the UK's leading PR agencies with 20 offices worldwide, including New York and Washington DC. He was previously the Director of Communications for British Airways and is a former national newspaper journalist, magazine publisher and marketing director.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Readable, helpful but far from outstanding
By ServantofGod
In the book's Introduction, the author wrote that amongst the 5% who turned down his interview request, Richard Brandson asked the author face to face, "There are a lot of books on leadership. What will make yours any different?" The mission of this book "to help readers become a better and more effective leader, by helping them to be a better, more inspiring communicator." was thus inspired with the proposition of the following 12 principles:-
1. Learn how to be yourself, better, if you aspire to being a better leader and communicator.
2. Give voice to a compelling mission and a powerful set of values
3. Combine this with a vivid picture of the future, which you communicate relentlessly to drive behaviours in the present.
4. Keep your people focused on the key relationships that your organisation depends on for success, and make building trust in theose relationship a priority.
5. Make "engagement" a strategic goal, and use conversations to engage.
6. Become a fanatic about understanding audiences, before trying to communicate with them.
7. Listen in new and powerful ways, and learn to ask the right questions.
8. Prepare a potent point of view to communicate your messages
9. Use more stories and anecdotes to inspire the right behaviours
10. Be aware of the signals you send beyond your words
11. Prepae properly for public platforms - your reputaiton is at stake
12. Learn, rehearse, review, improve - always strive to be a better communicator.
As a frequent reader of similar books, I cannot agree that the author had fully achieved his goals. The fluency of the whole book had been impaired by the over stuffing of bits and pieces of various interviewees, whose pictured accounts in the appendix had added salt to wound. Actually, I did expect more from the journalist turned consultant/author. In short, readable, helpful but far from outstanding. Suggest you to check better alternatives on Amazon with higher quantity of five star votes.
p.s. Below please find some of my favorite passages for your reference.
If need be, great leaders get us to face ugly reality, and then they give us a new sense of direction and optimism. Along the way, they help us to see how what we do makes a difference. They listen to us and they respect us. We feel involved and committed. We watch them for cues, and we feel great when they recognize our efforts - and then we try even harder. We follow leaders because of how they make us feel. pg1
Too often, leaders use the achievement of financial goals as their purpose. They are more comfortable being rational and objective. Too often, followers say they dont get out of bed in the morning to achieve financial or other numerical objectives. They come to work and want to be inspired by a sense of doing something important, something that makes a difference. pg74
It's not what you say; it's what they hear. pg114
Logic gets to the brain, stories get to the heart. pg141
1 of 1 people found the following review helpful.
How and why your values-driven behavior speaks much louder than anything you say, however eloquently
By Robert Morris
Kevin Murray shares what he learned during his interviews of 57 business leaders plus contributions by four others. Almost all have UK backgrounds and current affiliations and thus provide perspectives that I found of special interest. It came as no surprise, however, that what has helped them to influence others to achieve high-impact results is essentially no different from what has also proven effective f9r other leaders in the Americas, Europe, and Asia: effective communication.
In Chapter 3, he identifies and examines what he characterizes as "the 12 principles of effective communication" and none is a head-snapping revelation, nor does Murray make any such claim. They range from "Learn how to be yourself, better, if you aspire to be a better leader and communicator" to "Learn, rehearse, review, improve - always strive to be a better communicator." If you were to draw up a list of the greatest leaders throughout history, my guess is that - however different they may be in most respects - all were an effective communicator and most (if not all) were a master raconteur.
The title of this book refers to "language" in both verbal and non-verbal domains. In fact, as countless research studies have proven, body language and tone of voice determine at least 80-85% of impact during a face-to-face encounter, with the remainder of impact determined by what is actually said. Moreover, as Murray correctly points out, aspiring leaders must have credibility as well as communication skills. Bill George is among those who have much of great value to say about "authenticity" that develops while following a True North. James O'Toole asserts that all great leaders possess what he characterizes as a "moral compass." The point is, people will not believe the message if they do not trust the messenger.
Murray offers an especially crisp and concise description of inspiring leaders who make us want to achieve more. "They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the communities they create...If need be, great leaders [also] get us to face ugly reality, and then give us a new sense of direction and optimism. Along the way, they help us to see how what we do makes a difference. They listen to us and they respect us. We feel involved and committed. We watch them for cues, and we feel great when they recognize our efforts - and then we try even harder."
As I read this portion of the book's Introduction, I immediately thought of Winston Churchill's frank communications throughout the worst of the Battle of Britain during the summer and autumn of 1940. Yes, Churchill inspired people to fight on but he left no doubt as to the perils his nation and its people faced. "I have nothing to offer but blood, toil, tears and sweat. We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering...You ask, what is our aim? I can answer in one word: Victory. Victory at all costs -- Victory in spite of all terror -- Victory, however long and hard the road may be, for without victory there is no survival."
Murray, those he interviewed, and others who also contributed to the process offer an abundance of information, insights, and wisdom that can help almost anyone to develop a fluency in "the language of leaders" but, that said, I hasten to emphasize once again what Murray stresses throughout the book: Trust is essential to leadership and people will only trust and respect those who are authentic.
Those who aspire to become great leaders, to engage others in the achievement of great results, must effectively communicate those values that guide and inform their behavior. Fluency without integrity is, at best, artifice and at worst, deceit...or as the example of Adolph Hitler suggests, evil. Leaders must be worthy of those whom they are privileged to serve.
1 of 1 people found the following review helpful.
How and why your values-driven behavior speaks much louder than anything you say, however eloquently
By Robert Morris
Kevin Murray shares what he learned during his interviews of 57 business leaders plus contributions by four others. Almost all have UK backgrounds and current affiliations and thus provide perspectives that I found of special interest. It came as no surprise, however, that what has helped them to influence others to achieve high-impact results is essentially no different from what has also proven effective f9r other leaders in the Americas, Europe, and Asia: effective communication.
In Chapter 3, he identifies and examines what he characterizes as "the 12 principles of effective communication" and none is a head-snapping revelation, nor does Murray make any such claim. They range from "Learn how to be yourself, better, if you aspire to be a better leader and communicator" to "Learn, rehearse, review, improve - always strive to be a better communicator." If you were to draw up a list of the greatest leaders throughout history, my guess is that - however different they may be in most respects - all were an effective communicator and most (if not all) were a master raconteur.
The title of this book refers to "language" in both verbal and non-verbal domains. In fact, as countless research studies have proven, body language and tone of voice determine at least 80-85% of impact during a face-to-face encounter, with the remainder of impact determined by what is actually said. Moreover, as Murray correctly points out, aspiring leaders must have credibility as well as communication skills. Bill George is among those who have much of great value to say about "authenticity" that develops while following a True North. James O'Toole asserts that all great leaders possess what he characterizes as a "moral compass." The point is, people will not believe the message if they do not trust the messenger.
Murray offers an especially crisp and concise description of inspiring leaders who make us want to achieve more. "They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the communities they create...If need be, great leaders [also] get us to face ugly reality, and then give us a new sense of direction and optimism. Along the way, they help us to see how what we do makes a difference. They listen to us and they respect us. We feel involved and committed. We watch them for cues, and we feel great when they recognize our efforts - and then we try even harder."
As I read this portion of the book's Introduction, I immediately thought of Winston Churchill's frank communications throughout the worst of the Battle of Britain during the summer and autumn of 1940. Yes, Churchill inspired people to fight on but he left no doubt as to the perils his nation and its people faced. "I have nothing to offer but blood, toil, tears and sweat. We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering...You ask, what is our aim? I can answer in one word: Victory. Victory at all costs -- Victory in spite of all terror -- Victory, however long and hard the road may be, for without victory there is no survival."
Murray, those he interviewed, and others who also contributed to the process offer an abundance of information, insights, and wisdom that can help almost anyone to develop a fluency in "the language of leaders" but, that said, I hasten to emphasize once again what Murray stresses throughout the book: Trust is essential to leadership and people will only trust and respect those who are authentic.
Those who aspire to become great leaders, to engage others in the achievement of great results, must effectively communicate those values that guide and inform their behavior. Fluency without integrity is, at best, artifice and at worst, deceit...or as the example of Adolph Hitler suggests, evil. Leaders must be worthy of those whom they are privileged to serve.
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